Your site is ready. The protocol is approved, the coordinators are trained, and the study is open. Now comes the hard part: finding the people who can actually take part.
Here’s the thing. The right participants for your study often live just down the road. They shop at the same stores, scroll the same feeds, and drive past your building every week. They just don’t know your study exists yet.
National campaigns cast a wide net, but your site doesn’t need the whole country. It needs qualified people close enough to show up for every visit. That’s where localized recruitment comes in.
Why Local Recruitment Works
1. Distance is a dealbreaker
A participant who lives two hours away might be eligible on paper, but every visit becomes a half-day commitment. People who live nearby are easier to schedule and more likely to stay through the final visit. Recruiting close to home helps with retention, not just enrollment.
2. Your site name builds trust
People are more comfortable with a study when they recognize the place running it. A landing page that shows your site name, a map, and real contact details tells them exactly who they’ll be working with and where. That familiarity matters when you’re asking someone to take part in research.
3. Targeted ads waste less budget
Showing ads to people outside your area is like handing out flyers in the wrong city. Localized social media campaigns put your study in front of the communities you can actually serve, so more of your budget goes toward people who can enroll.
4. A screener protects your coordinators’ time
Your team’s time is valuable. A short online screener up front helps filter out people who clearly don’t qualify, so your coordinators can focus their calls on likely candidates.
5. Campaigns get better as they run
Recruitment isn’t set-it-and-forget-it. With real-time tracking, we can see which ads and messages are bringing in qualified interest and adjust while the campaign is live, not after it ends.
Introducing the Localized Single Site Solution
We built our Localized Single Site Solution to put all of this to work for one site, one study, at one price. Here’s what’s included:
- A unique landing page with your trial content, a basic online screener, your site name, a map, and contact information for your location
- Custom ad sets for social media, built to reach the communities around your site
- Three months of campaign management, with hands-on monitoring and optimization
- All-in pricing that includes your ad spend, so you know exactly what you’re investing up front, with no separate media budget to manage
It’s everything a site needs to start reaching local participants, without stitching together a web developer, an ad agency, a media budget, and a reporting tool on your own.
Who It’s For
This package is a good fit if your site:
- Is running a study that needs participants from the surrounding community
- Wants its own recruitment presence instead of relying only on sponsor or CRO referrals
- Doesn’t have the in-house staff to build pages and manage ad campaigns
- Prefers a clear, fixed scope over open-ended retainers
How the Three Months Work
Month 1: Build and launch. We get to know your study and your community, build your landing page and screener, create your ad sets, and go live.
Month 2: Optimize. We watch what’s working in real time and adjust targeting and messaging to bring in more qualified interest.
Month 3: Refine and review. We lean into what’s performing best and walk you through the results, so you know what worked and what to do for your next study.
Let’s Fill Your Study, Close to Home
At DIME, we specialize in patient recruitment and understand the unique nuances of clinical trial engagement. We don’t just find leads. We help sites build the meaningful relationships that keep participants engaged from first click to final visit.
If your site has a study that needs local participants, let’s talk about what a localized campaign could look like for you. No pressure, no jargon, just a clear plan.
See the Localized Single Site Solution →
DIME is a digital agency specializing in clinical trial patient recruitment, lead generation, and data-driven marketing. We help brands and clinical trials connect with the audiences that matter most.
